Did you know that a service dog can cost over $15,000? That’s why Purina® Dog Chow® is partnering with Tony La Russa’s Animal Rescue Foundation (ARF) and their service dog program for veterans that transforms both ends of the leash by teaching vets to train their own service dogs. Our goal is to donate up to $500,000 to ARF by Veterans day to support our courageous veterans through this amazing program.
For each purchase of a specially marked bag of Purina® Dog Chow® Complete Adult with Chicken from July 4 to November 11, we will donate five cents to the Animal Rescue Foundation (up to $250,000). You can find these bags in the 20lb, 35lb, 52lb, and 57lb sizes. We’ve created a tool to help you find these specially marked bags of Purina® Dog Chow® Complete Adult with Real Chicken nearest you.
For every unique Facebook share of this video from July 4 to November 11, we will donate $1 to the Animal Rescue Foundation (up to $250,000). In this intimate video portrait, we follow the lives of three veterans, Michael, Maddie and Terrance, and their service dogs. We learn about their personal journeys and the challenges they’ve faced after leaving the military: focusing on how their lives have been changed since being paired with (and training) their dogs through ARF’s proven program for vets.
ARF DESERVES YOUR SUPPORT: Tony La Russa’s Animal Rescue Foundation (ARF) is an award-winning, nationally recognized leader for its unique mission of “People Rescuing Animals… Animals Rescuing People.®” Founded in 1991, ARF has rescued more than 38,000 cats and dogs and expanded its national outreach and education programs. ARF elevates pets in our society, enhances connections, and transforms the bond between people and animals. Click below to DONATE to ARF.
Our support of the military is deeply rooted in Dog Chow’s history. Here’s how we’ve answered the nation’s call to service.
In 1918, Purina® founder William H. Danforth took a leave of absence from Ralston Purina to support the U.S. Army during World War I. Danforth supervised the YMCA’s delivery of food, first aid, and comfort items to troops in France. Danforth’s leadership, courage, and organizational skills were lauded by soldiers, officers, and his fellow volunteers. When Purina® created its first dog food in 1926, it was named Purina® Dog Chow® in a nod to the “chow lines” that sustained American service members during the war.
Rear Admiral Richard Byrd was an American hero and explorer famous for his polar expeditions. Nutritionists recommended Purina® Dog Chow® after testing several brands of dog food to determine which would work best under the “severe Antarctic conditions” Byrd’s sled teams would encounter during the two-year voyage. The crew took 100,000 pounds of Purina® Dog Chow® to feed the expedition’s 160 sled dogs. After the expedition, several of Byrd’s dogs participated in a promotional tour for Purina® Dog Chow®.
World War II created an enormous demand for food products and increased agricultural production. American farmers had to quickly and significantly increase their productivity to feed the 16 million American soldiers who served during the war. Purina® responded with the Food for Victory Crusade, sending its salesmen and dealers to over 500,000 American farms to examine farm conditions and advise farmers on ways to improve efficiency and sanitary conditions, thereby increasing their production of food. Purina® research personnel also helped the U.S. military develop rations that fed Allied troops, providing nutritional analysis and expertise to extend the shelf-life of rations.
Purina® Dog Chow® also supported the war effort by funding a series of ads for Dogs for Defense, a volunteer organization that recruited dogs for military service. Dogs were trained for a variety of duties, including work as sentries, coastal patrol, attack dogs, messengers, sled dogs, scouts, and search and rescue helpers. Over 18,000 dogs were “volunteered” for service, joining the millions of American men and women who also served their country.
Dry pet food was not widely accepted by consumers until World War II, when rationing of meat and metal limited the availability of canned food. Purina® Dog Chow® was a convenient, cost effective, and nutritionally complete solution for feeding dogs. Consumers were advised, “You will be rendering a patriotic service” by feeding Purina® Dog Chow®.
Did you know that we support research related to the impact service dogs have on veterans’ quality of life by providing over 80,000 pounds of food annually throughout the study? Purina® also recently donated $20,000 to Dogs on Deployment, a national non-profit that provides assistance to military pet owners while they serve our county. Bottom line: We’re committed to our military. This commitment runs deep. And it even extends to hiring veterans. Take a look at our Purina Veteran Employment opportunities here: https://www.nestlepurinacareers.com/military/